USE BRIGHT COLORS
Trick as old as functional, you just have to take a walk on any famous channel to realize it.
Yellow, pink, green phosphorite all seasoned with the previous advice (faces that express emotions), successful thumbnail (thumbnail generator & downloader) insured. So you know, do not be afraid to use bright colors or pass the images by a flashy filter, because the game is that, to draw attention.
ADD A TITLE TO YOUR THUMBNAIL
As I said at the beginning of this article on YouTube people do not read (people do not read in general) but look . The first place that users will look at is always the thumbnail, if you include the title there, you will save them from turning their eyes a half centimeter more to the right.Convince them in the image that that is the content they are looking for. Yes, I know that a text in an image must also be read, but the psychology of the user is not the same. But Javi, I have scrolled up and Casey Neistat does not use titles! I know too.
That is why at the beginning of the article I made it clear that not all of these techniques have to be applied to all situations, but that they are patterns of behavior that may vary, for example, depending on the audience you are addressing. Experiment, measure, and improve!
BEST PRACTICES FOR YOUR YOUTUBE THUMBNAILS
YouTube does not stop being a Google company, and we already know what Americans are like for these things: they let you have 7 rifles at home but then they whistle to fuck them or they are the god of Christ when you see a nipple TV
If you do not want to have problems with your channel and with your videos, avoid the thumbnails that contain vulgar language, images of violence, nudes … those things that are not well seen in the America of appearances.
CONSISTENT IN YOUR THUMBNAILS
Try that all of them have a similar pattern that helps the viewer to differentiate them as yours with respect to the rest of the thumbnails (thumbnail generator & downloader). Bryan Dean for example is a specialist in this technique.
In addition to always using the same background, it also includes the name of your website (Backlinko) to reinforce this consistency.
DESIGN FOR SMALL SCREENS
Keep in mind that today a high percentage of Internet traffic is already made from mobile devices, which no matter how big the screens are, they are still small. In addition, the thumbnails are not called by chance , in many cases they will be really small, so just as it happened with striking colors, do not cut yourself using large fonts or bringing objects / people closer to the maximum . Maybe when you are designing them, they seem like a lot of great things, but that is how they should be, little by little you will get used to your eye.
LET YOUR THUMBNAIL REPRESENT THE VIDEO
No ham girls in bikini to get attention. In addition to playing with the restrictive content of little will earn you a lot of clicks that then will not go anywhere.
NO IMPORTANT ELEMENT IN THE LOWER RIGHT AREA
That’s where by default YouTube will place the duration of the videos, so avoid placing important elements in that area. Personally, I do not recommend adding these elements to the upper zone, if you create final screens, the recommended videos will appear with the title above your thumbnail (thumbnail generator & downloader), and may create a bad effect.